“PRINT IS DEAD!” Said Jeff Gomez. I agreed, and started up a social media only magazine as a native of an expanding digital culture that incorporated:
- The millenials’ habit of posing everything, EVERYTHING online
- The abundance of creatives worldwide needing an impartial, new platform that was published in English and available for free
- Social Media’s emerging importance as a PR tool in 2009 and 2010 as being the primary source of viral and ultra-popular, disposable culture
I began the ‘M+’ (which stands for Media+) project as Editor in 2009 with a team of writers including South American correspondent Girish Gupta, indie cartoonist and sci-fi commentator James Clayton, physicist Tim Grundy, Woman’s Own’s Helen Stuart and others. This passion became a 3-year flagship transmedia project with independent film studio (now disbanded and operating anarchically), Future Artists.
The magazine explored three separate online platforms: Tumblr, MyEbook and Facebook, as well as gathering popularity on social media following. M+ has left a legacy which sees its platform strategy followed by a number of mainstream international publications.
M+ MAGAZINE http://mplusmag.co.uk
From 2009 – 2012, M+ was an online art, media, music and film magazine.
From Paul Greengrass to Lady Gaga, to indie Sci-Fi writer Zo Hashim; band-to-watch Letters to Fiesta and artist Fugitive Empire to new writers Tim Grundy and James Stevens: it became the independent platform for a growing roster of creatives.
The magazine evolved from the ‘myebook’ platform, to a transmedia magazine made up of blogs, Facebook groups and a fanpage, to a downloadable pdf – and finally, to its own shareable website.
M+ continues to be a role model for new, global digital zines and media students across the world. It featured in a Cornerhouse seminar entitled ‘Print Is Dead’ by its editor.
It has since seen larger magazines and newspapers, including UK’sThe Guardian and USA’s The Atlantic, move onto Tumblr as a shareable, audience-generating platform.
M+ supported emerging artists, writers and photographers after 3 years online. It now serves as a permanent and important piece of their portfolios.