MEDIA STUDIES students always get it in the neck. They really do. Continually branded by sneering old-schoolers and their equally old-schooled parents as a Mickey Mouse subject, they face prejudice across the board…the Cambridge applications board and students who do not want to admit they are bored by Bede and the intricacies of the Jutland peninsula. (And if you’re so wonderfully smart, why don’t you come up with a better pun than Mickey Mouse? Mickey Mouse isn’t even an adjective, it’s just a stacking of nouns like you and dufus.)
Time rolls around again for UCAS applications, filling in the little boxes which determine a life path and picking a sucky university means doom, DOOM! Yep, education supplements are going to be telling prospective freshers where to go, what number that university is on that league table and why you shouldn’t study Media, Film, Journalism or Communications.
Take all that with a pinch of salt.
Figures released by the Association of Graduate Careers Advisory Services show that media graduates are actually 7% more employable than the average BA hons kid, which is highly interesting considering that preconceived uemployability is the reason why students are pushed away from the degree in career consultation rooms nationwide.
Media students are incredibly well rounded. Contrary to the assumption that all they do is text analysis, i.e. watch a film, name the camera shots and try and figure out what the misé-en-scene really means; students of this discipline have more in common with business and literature students.
For a healthy 2:1, they have to know all about demographics, institutions, the overlords at the top who monopolise Hollywood, the news and the history of film. Courses considered more vocational are infintely more useful for those who wish to work at institutions who always ask for practical skills – knowing how to produce, shoot, film, edit, record and actually pitch an idea. Most telelvision producers, who from personal experience, have traditional degrees will have undergone obligatory practical training at some point in their careers.
Crucial to a person’s social welfare in the Western world is understanding just where and what agendas mould their opinons, which are often formed by the media products they purchase, watch and read. In a culture where communication and information relies upon the media, it is a wonder why people do not read up on the theory as to why Heat magazine is so popular at the same time that Vogue suffers, or why NME is shelved with men’s magazines or quite simply, the nature of media influence.
Britain, interestingly, is pretty much at the forefront of world-leading research in the media studies field, and you know what they say about those universities that carry out world-leading research.
If you’re still not convinced, remember this: as smart as the traditional degree student thinks they are in comparison, they will never, ever be as cool, attractive or as useful in a pub quiz as a media studies student.
And knowing about Bede will not help you pull a fittie.